Stand Out on Shelves with These Tips
The average grocery store stocks over 30,000 items, making it a challenge for food brands to stand out. The right custom labels for food products can help. In fact, your label influences whether consumers pick up your product or pass it by. After all, 72% of American consumers say packaging design impacts their purchasing decisions.
But beyond aesthetics, your label also carries critical information. Inaccurate or non-compliant labeling can lead to costly consequences, including product recalls, legal penalties, and a loss of consumer trust.
So, how do you balance aesthetics with the information you’re legally required to include on your label? In this blog, we’re exploring ways you can help your food products remain compliant, grab attention, and encourage more purchases.
Key Elements of Effective Custom Labels for Food Products
Every food label is legally required to have elements like the product name, manufacturer name, ingredients, and more. But, to create great food packaging labels, you must go beyond the legally required aspects.
Want to learn more about the legal requirements for food labels? View our in-depth blog here.
Eye-Catching Design
Of course, eye-catching design is one of the most obvious ways to stand out on retail shelves. The right colors, fonts, and imagery can help you catch consumer attention while staying true to your brand. However, you must consider your intended audience. What would draw them to your product? A label targeted towards children will look very different than a label targeted towards older individuals.
Material and Finish Selection
Materials can also impact consumer perception (luxury feel vs. eco-friendly options, for example). Depending on what your target audience is looking for, the right materials can help you stand out from the sea of products. Materials may also be important depending on what you’re packaging. For example, if your product must be refrigerated, you’ll want to choose a moisture-resistant material.
Additionally, choosing the right finishing option can improve your product’s shelf presence. An experienced label manufacturer can help you choose between matte, gloss, textured, and metallic finishes — giving your custom labels for food products impressions that match the intended goal.
Storytelling
Some products can benefit from storytelling. Highlighting your brand’s origin, mission, or sustainability practice can help build trust and create long-lasting consumer relationships. In fact, 68% of customers say brand stories have impacted their purchasing behavior.
Traceability
The Center for Disease Control (CDC) estimates that 48 million people get sick, 128,000 are hospitalized, and 3,000 die from foodborne diseases each year in the U.S. That’s why the FDA Food Safety Modernization Act (FSMA) was introduced. The FDA notes the following about this law:
“At the core of this rule is a requirement that persons subject to the rule who manufacture, process, pack, or hold foods on the FTL, maintain records containing key data elements associated with specific critical tracking events and provide information to the FDA within 24 hours or within some reasonable time to which the FDA has agreed.”
While traceability is important for legal regulations, that’s not the only reason it could be beneficial for your business. High-quality traceability initiatives can also help you form trustworthy, long-lasting relationships with your customers. However, keeping up with traceability regulations can be hard for food manufacturers, which is why it’s important to partner with an experienced label manufacturer.
Need Custom Labels for Food Products? Trust Craftsman Label
If you’re ready to make your food products stand out with high-quality, custom labels, Craftsman Label is here to help. We understand that your packaging is a key element of your brand’s identity and a powerful tool for attracting customers. That’s why we specialize in crafting labels that look great and perform under real-world conditions.
With our expertise in label printing and commitment to exceptional quality, we’ll work closely with you to create designs that reflect your brand’s personality and meet industry standards. Whether you need labels that can withstand refrigeration, moisture, or frequent handling, we have the solutions to bring your vision to life.
At Craftsman Label, we pride ourselves on delivering precision, innovation, and reliability with every label we produce. Contact us today to get started.
