When presenting customers with options for their vitamins, dietary supplements, and functional foods, first impressions can make or break the buying decision. Without a clear, eye-catching, quality label, they won’t think twice about moving on to the next choice and leaving your brand on the shelf. And there are plenty of other choices. The nutraceutical market is projected to grow 7.6% from 2025 to 2030. Your nutraceutical product labels need to present premium brand perception and shelf appeal to keep up in this competitive market.
From choosing the right materials to balancing compliance and branding, let’s take a look at how to create custom nutraceutical product labels that attract attention while meeting the highest quality control standards.
Balance Compliance and Branding
There’s a lot that goes into creating nutraceutical product labels — you need to consider factors including safety, branding, product information, regulatory requirements, and customer preferences. You’re contending with FDA compliance as well as constantly evolving consumer priorities. Customers are increasingly scrutinizing ingredient lists, seeking clean labels, and opting for the healthiest options. This is particularly true with nutraceutical products, which are designed to manage health, well-being, and age-related conditions.
With a custom label, it’s easier to include all the required information without sacrificing design. Extended content labels or booklet labels maximize space for branding and regulatory information.
A custom nutraceutical product label will give you the flexibility to address every aspect of product presentation, compliance, and safety. The right label supplier experienced in nutraceuticals will understand the nuances of this specific market and the challenges that go along with proper labeling and design.
Material Selection and Durability
Choosing from popular label materials depends on factors including packaging type, size, and texture. Are you utilizing bottles, jars, or pouches for your product?
Your label manufacturer will need to have the experience to provide a holistic consultation on which label material is right for you. Other factors to consider include moisture, abrasion, and tamper resistance. Rigid plastic packaging is standard across most markets, including the nutraceutical market, and label options include:
- Pressure-sensitive labels: Popular for their cost-effectiveness and customization capabilities, but they require a smooth surface to adhere correctly to packaging.
- Shrink sleeves: Create a sleek look and can provide 360-degree branding, but are limited by the shape of the package. Without an experienced nutraceutical product label packager, you can face application issues such as wrinkles, uneven shrinking, or tearing.
Flexible packaging is also becoming a fast-growing option in the nutraceutical market, and requires a different approach than with rigid plastic packaging.
Premium Finishes for Brand Differentiation
Premium finishes provide an advantage when it comes to enhanced shelf appeal and perceived value of your nutraceutical product. It creates a tactile experience that can influence purchase decisions and help support brand recognition. Premium finishes can include:
- Foil stamping: Adds metallic or vibrant color to the label, creating a high-end appearance and making it stand out on shelves.
- Embossing: Creates raised textures and depth, adding a tactile and premium feel to the label.
- Matte laminate: Offers a non-shiny, more “natural” appearance.
- Gloss laminate: Creates a smooth, reflective surface for a professional and upscale look.
Craftsman Label offers a diverse selection of materials and specialty finishes to enhance your nutraceutical branding. From premium materials to unique finishes, Craftsman Label provides distinct visual and tactile elements, setting your products apart on shelves for an elevated brand presence.
Partner with the Right Label Supplier
Since 1978, the team at Craftsman Label has provided commercial printing services with precision and care. We’re dedicated to providing a wide variety of custom branding solutions for nutraceutical companies. Our range covers everything you need to enhance your brand presence. Popular products include:
- Pressure-sensitive labels
- Extended content labels
- Booklet labels
- Reseal labels
- Window decals
- Custom boxes
- Shelf talkers
Craftsman Label upholds rigorous standards at every stage of production, ensuring each label and product meets our stringent quality control measures. From durability and print precision to consistency in every order, our dedicated team meticulously inspects and verifies every detail. Rest assured, your nutraceutical brand is in reliable hands, maintaining the highest standards of quality and excellence.
We collaborate closely with you to select the right materials and print method, and provide tips for designing an eye-catching, FDA-compliant label for your next nutraceutical product.
Need Help with Your Nutraceutical Packaging Labels? Turn to Craftsman Label
Craftsman Label is your holistic partner in the nutraceutical industry. Our expert team goes beyond industry standards, delivering comprehensive solutions that elevate your brand. From detailed nutritional labels to eye-catching packaging, we bring precision, creativity, and customer-centric service to every aspect of your product presentation. Choose Craftsman Label for a complete suite of services that ensures your nutraceutical products shine in the marketplace. Contact us today to learn more.
